
НoReCa
Caramelf
In the development of the concept for the Caramelf children's confectionery, we created a fairy-tale universe that combines interesting images for modern children, instructive, developing stories and different characters and features of the inhabitants of the fairy-tale planet. The world of fabulous caramel elves was invented for the hero.
Today, this is a relevant marketing technique of Storytelling, which allows providing endless development of brand products in the form of storytelling.