HORECA
Caramelf
In the development of the concept for Caramelf, a children's confectionery, we crafted a fairy-tale universe that brings together captivating visuals for modern children, instructive and educational stories, and various characters and features from the inhabitants of the fairy-tale planet.
ABOUT THE PROJECT
The cozy atmosphere of the confectionery is enhanced by a delightful combination of lighting and colors. A cheerful and funny chandelier, made from a rainbow spring-slinky, serves a dual purpose as a unique light source and an artistic ceiling decoration. The "Street" created with window showcases, shaped like elf houses, adds a sense of dynamism to the space.
The shimmering windows and islands of warmth and coziness add a mysterious, fairy tale mythology atmosphere. As an embodiment of a small happiness - caramel canes, which perform the function of supporting rack create a seamless connection between the business concept of the establishment and its interior design.
ABOUT THE PROJECT
The idea of creating a collection of elf dolls in exclusive summer (each one has its own) and winter equipment deserves special attention. This fabulous company has become an interior decoration of Caramelf showrooms, located in huge shopping centers, sometimes full of sadness and boredom for the the little ones.
However, the design solutions of the interior of the Caramelf confectionery were not built on the direct citation of the "fairy tale", but in parallels, juxtapositions, associations, born of folklore. In today's modern world, children are knowledgeable, and they have a unique perspective on fairy tales. They no longer want to be led by the nose. Therefore, our main objective was to guide the client in creating a contemporary fairy-tale and caramel world that would captivate both children and adults alike.
DETAILS
Our copywriters have crafted an enchanting narrative that takes everyone on a captivating journey through the magical Сaramelf universe. We aim to actively engage children in interactive dialogues with the charming characters, as well we strive to cultivate their imagination and creativity. Four fairy-tale books were written about the adventures of the inhabitants of the Сaramelf country, which has become the basis of the book-packaging concept for caramel.
