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HORECA

Caramelf

LOCATION KYIV
YEAR 2017
AREA 61,1
In the development of the concept for the Caramelf children's confectionery, we created a fairy-tale universe that combines interesting images for modern children, instructive, developing stories and different characters and features of the inhabitants of the fairy-tale planet. The world of fabulous caramel elves was invented for the hero. Today, this is a relevant marketing technique of Storytelling, which allows providing endless development of brand products in the form of storytelling.
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ABOUT PROJECT

The mood in the cozy atmosphere of the confectionery is brought by light and color solution. Cheerful, funny chandelier, created from rainbow spring-slinky, "played" at once in two roles as a unique designer light source, and as author's ceiling decor. "Street" made of windows showcases, shaped like houses of elves, develops the dynamics of space.

Shimmering windows, islands of warmth and coziness add a mysterious, fairy tale mythology atmosphere. As attributes of a small happiness - caramel canes, which perform the function of supporting rack - have also become a successful design find, that connects business concept of the establishment with its interior.
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ABOUT PROJECT

The idea of creating a collection of elf dolls in exclusive summer (each one has its own) and winter equipment deserves special attention. This fabulous company has become an interior decoration of Caramelf showrooms, located in huge shopping centers, sometimes full of sadness and boredom for the smallest visitors.

However, the design solutions of the interior of the Caramelf confectionery were not built on the direct citation of the "fairy tale", but in parallels, juxtapositions, associations, born of folklore. After all, modern, informed about everything in the world children believe in fairy tales in a new way and do not like to be led by the nose. That's why our main task was to convince the customer not to overdo its rectilinear fairy-tale decor, but to build a modern fairy-tale and caramel world, which is interesting for everyone - children and adults.
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DETAILS

Our copywriters "sent everyone on a journey through the fairy-tale Karamelf universe". Child’s involvement to the interactive dialogue with the characters will entertain and cultivate in parallel. Four fairy-tale books were written about the adventures of the inhabitants of the Karamelf country, which has became the basis of the book-packaging concept for caramel.

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